Skip to content Skip to footer
Loading Events

« All Events

Programmatic Advertising 101

April 16 6:00 pm - 8:00 pm

Information on Programatic 101 being presented by Sabrina Restrepo and Ryan Bender of StackAdapt at SFIMA in April 2026.
Please visit our
Programmatic Advertising 101
SFIMA-blue double wave.

Demystifying How Modern Advertising Really Works

In this session, Sabrina Restrepo and Ryan Bender of StackAdapt will break down programmatic advertising in clear, practical terms, explaining how today’s digital ad ecosystem actually functions, who it benefits most, and how buying and placement have evolved since the early 2000s. This foundational discussion is designed to help brands and agencies better understand, without the technical overwhelm, where programmatic fits into broader marketing strategies, from omnichannel planning to MarTech orchestration.
Thursday, April 16th, from 6:00 pm to 8:00 pm at General Provision.

ABOUT OUR PRESENTERS

ABOUT SABRINA

Sabrina is a digital marketing professional with 6+ years of experience in digital media sales, account management, and business development. She is passionate about creating strategic end-to-end digital marketing solutions for domestic and international clients. She has a proven track record of developing top-tier client relationships that maximize business opportunities and exceed sales goals and KPIs. She is a self-starter and team player, adept at learning and training in skills that advance organizational and professional goals.

ABOUT RYAN

Ryan is an experienced digital media professional specializing in gaming and esports, COPPA, education, and programmatic advertising. He has a demonstrated history of helping brands expand awareness by creating authentic messages for their audiences. He is highly skilled in communication strategy development, content creation, and brand building. Fantasy football junkie, gamer, and aspiring movie critic.

TO REGISTER

Please visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact board@sfima.com with questions about tickets or joining SFIMA.

AGENDA

6:00 PM – 6:45 PM – Networking
6:45 PM – 7:45 PM – Presentation
7:45 PM – 8:00 PM – Q&A
SFIMA-blue double wave.
Please visit our
Programmatic Advertising 101

Details

Date:
April 16
Time:
6:00 pm - 8:00 pm
Event Categories:
,
Event Tags:
, , , , , , , , , , , ,

Organizer

SFIMA
Email
board@sfima.com
View Organizer Website

Venue

General Provision Downtown
300 Southwest 1st Avenue #suite 155
Fort Lauderdale, FL 33301 United States
+ Google Map