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Why Google (and AI) Is Skipping Your Content — And How to Fix It
April 16 6:00 pm - 8:00 pm
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Why Google (and AI) Is Skipping Your Content — And How to Fix It
In this session, Arsen Rabinovich of TopHatRank will do a deep dive into why Google and AI might be overlooking your content. We’ll unpack the reasons behind this and share simple, actionable tips to help your content get the attention it deserves. Don’t miss out on learning how to make your content stand out in the digital crowd!
Google changed the rules. AI assistants changed them again. If your content sounds like everyone else’s, it’s getting summarized, skipped, or replaced — whether by a search result or an AI answer. This session breaks down exactly what Google and AI tools are looking for now, why generic content is losing, and how to make your pages worth ranking, clicking, and reading.
Attendees Will Learn:
- Why AI search (ChatGPT, Google AI Overviews) skips generic content — and what gets cited instead
- What Google actually rewards now: real expertise, first-hand experience, and proof — not just keywords
- How to spot which of your pages look just like your competitors’ (and why that’s killing your traffic)
- A simple way to add credibility to your content so Google trusts it more
- A step-by-step editing checklist you can use on your own pages — starting tonight
You’ll walk out with a checklist and a repeatable workflow for upgrading weak content. This is hands-on — bring a laptop if you want to work on your own pages live during the session.
Join us Thursday, April 16th from 6:00 pm to 8:00 pm at General Provision
ABOUT OUR PRESENTER
ABOUT ARSEN RABINOVICH
Arsen Rabinovich is a Digital Marketer, SEO, International Speaker, two-time Interactive Marketing Award, and a Search Engine Land Award Winner. He is also the founder of TopHatRank, a digital marketing agency formed in 2010 that specializes in SEO. As a recognized thought leader and an educator, his years of work with online publishers have uniquely positioned him and his team to deliver success for brands of all sizes.
TO REGISTER
Please visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact [email protected] with questions about tickets or joining SFIMA.
AGENDA
6:00 PM – 6:45 PM – Networking
6:45 PM – 7:45 PM – Presentation
7:45 PM – 8:00 PM – Q&A
Please visit our
Why Google (and AI) is Skipping Your Content & How to Fix It