See AI in action and discover how you can use it strategically to drive better results from your marketing.

We’ll get our hands dirty with live demonstrations of actual AI tools producing real results. You’ll see exactly how AI can support every stage of the data and analytics process for marketing – from understanding your data to creating polished presentations. We’ll also show you the AI features and functions that unlock the most capabilities.

• How to use AI throughout the data analysis process
• The AI features that create maximum impact
• How to set up your analytics for benchmarking and success
• Using advanced AI features throughout the analytics process
• How to turn insights into a clear action plan with AI

Thursday, August 20th, from 6:00 pm to 8:00 pm atGeneral Provision.

ABOUT KRISTA

Krista Neher is a 6-time best-selling author, award-winning entrepreneur, international speaker, and CEO of Boot Camp Digital. With 20 years of digital marketing experience — predating the term “digital marketing” itself — she’s written six books on the subject, including a textbook and a “Dummies” guide. She’s worked with major organizations like Meta, Google, Procter & Gamble, GE, Macy’s, NASA, the US Army, Nike, Harley-Davidson, and the US Senate, and has been featured in The Wall Street Journal, CNN, The New York Times, Forbes, Newsweek, CBS, NBC, Wired, and Entrepreneur.

Krista created one of the first accredited digital marketing certification programs in the world, training thousands of businesses and hundreds of thousands of individuals. She’s a top-rated, repeat speaker at major industry events including SXSW, the New York Times Small Business Summit, ClickZ, Search Engine Strategies, and AdTech, and her leadership and entrepreneurship have earned multiple awards, including 40 Under 40. She also advises several social media and tech startups and has served on boards including SXSW, the BBB, and various nonprofits.

TO REGISTER

Please visit our Eventbrite page to register for this exceptional event about programmatic advertising. SFIMA members are always FREE. Non-members and guests of members are $25. Please note that the $25 ticket fee can be applied toward a SFIMA membership. Contact [email protected] with questions about tickets or joining SFIMA.

AGENDA