The South Florida Interactive Marketing Association (SFIMA) ended the year with a celebratory holiday party on Wednesday, December 17, 2025. This gathering, presented by StackAdapt, brought together SFIMA members, marketing professionals, and industry partners from the South Florida area. Everyone enjoyed an evening of connection, conversation, and celebration.
Hosted at the fitz. BAR + LOUNGE in downtown Fort Lauderdale, the event captured the spirit of the season while showcasing what makes SFIMA such a special home for South Florida’s marketing community.
From the moment guests arrived, the energy in the room was unmistakable. Marketers from the region came together to reconnect, meet new people, and share ideas. They enjoyed a relaxed and festive setting that showed the teamwork SFIMA promotes all year long.
A Night of Atmosphere, Music, and Great Food
The fitz. BAR + LOUNGE was the perfect place for the evening. It mixed modern style with a warm, friendly feel. This atmosphere encouraged conversation and networking. As guests mingled, DJ Cool G set the tone with festive music that kept the mood upbeat without overpowering the room, creating an atmosphere that was both lively and comfortable. The experience was made better by a tasty spread of Greek food from ethos Greek Bistro. It quickly became a favorite topic of conversation among attendees.
The mix of delicious food, flowing drinks, and good music made a space for real connections to happen easily. Anthony Santana, former board member of SFIMA and Chair Elect Designate for the Greater Fort Lauderdale Chamber of Commerce, summed it up best. He explained, “It felt less like a formal event and more like a gathering of friends who all happen to work in marketing. That is what makes SFIMA events so special.”
Powered by the Support of StackAdapt
This holiday celebration happened thanks to the support of StackAdapt, whose generosity made the whole experience possible. StackAdapt is one of the fastest-growing integrated marketing platforms. Marketers trust it to find smarter, data-driven ways to reach their audiences.
StackAdapt unifies programmatic and owned channels—like email, CTV, digital out-of-home, display, and audio—into one seamless platform that delivers stronger ROI and performance.
Joe Laratro, co-president of SFIMA, expressed his thanks for the partnership. He said, “We are excited that StackAdapt sponsored our 2025 holiday party. Their support allowed us to create a truly memorable experience for our members and the broader marketing community.”
Sabrina Restrepo of StackAdapt shared her excitement. She expressed this by stating, “When I first went to a SFIMA event, I saw how friendly and welcoming their community is. StackAdapt was proud to sponsor the holiday party. We look forward to building stronger connections with SFIMA in the future.”
Celebrating Community and Looking Ahead
More than just a party, the 2025 SFIMA holiday gathering was a reflection of what the organization stands for. SFIMA exists to bring together marketers, innovators, and business leaders across South Florida, creating opportunities to learn, grow, and build lasting professional relationships. Events like this one reinforce that mission by giving people a space to connect beyond their day-to-day work.
As we start 2026, the energy from the holiday celebration helps push forward into what promises to be another exciting year for the SFIMA community. With support from sponsors and partners like StackAdapt, and with a focus on education, collaboration, and creating valuable experiences for members, SFIMA is dedicated to improving South Florida’s marketing community.
The holiday party at the fitz. BAR + LOUNGE was not just a celebration of the season. It was also a celebration of the people who make SFIMA special. It reminded South Florida marketers how strong a community can be when everyone comes together.
If you are interested in learning more about SFIMA, email board@sfima.com. To become a member, visit our website.