This actionable workshop is perfect for brands, marketers, public relations professionals, small business owners, entrepreneurs, and students.

How to Use AI Tools Such As ChatGPT to Create Smarter and More Engaging Marketing Content The introduction of ChatGPT late last year took the business world by storm. This free tool uses artificial intelligence to create high-quality original content in seconds. In its first five days, more than a million users tried this emerging technology. Its (more…)

It’s SFIMA’s most anticipated event of the year! Our annual holiday celebration is fast approaching, promising an evening of unforgettable moments. We will be near Booze Garden, where we partied last year. This year we will have a Mexican Fiesta at Bandoleros Taqueria! We know we can recreate the magic we had last year. SFIMA’s (more…)

In a world dominated by digital touchpoints, the art of creating genuine human and emotional connections can get overlooked. However, the era of live events and experiences continues to hold unmatched power in shaping brand narratives. Hosted by the South Florida Interactive Marketing Association (SFIMA), we are excited to present a transformative talk on ‘The (more…)

UPDATE: As of 11-16-23, we plan to hold this event as scheduled. However, please monitor our social accounts (LinkedIn, Facebook, and Instagram) for any updates. Thank you. Laws are changing for alternative health, but digital advertising restrictions have not yet caught up, causing marketers the need to create new tactics to reach their target audience. (more…)

GIFs… More engaging than still images but easier to create and embed than video. Animated GIFs are great for driving more engagement in your external and internal communications campaigns. They are ideal for communicating emotions and ideas. You can use GIFs in emails to communicate an element of surprise, humor, or delight. Whether you plan (more…)

Michelle is internationally recognized as a trailblazer and community builder in Web3. She was featured in Forbes as a Top Woman in NFT, named one of the Top 16 Most Influential Women in NFTs, and listed among the Top 100 Women in Web3 & The Metaverse for her accomplishments. She is the founder of Web3 (more…)

Join us for an exciting evening of networking and camaraderie at the South Florida Interactive Marketing Association (SFIMA) social event, taking place on June 29, 2023, at the Biergarten Boca in Boca Raton.Biergarten Boca, an authentic German and American Biergarten, is the perfect setting for our gathering. Nestled in the heart of Boca Raton, this (more…)

Here’s a VR reality check! Several industries are already successfully using Virtual Reality today. In this session, Starmark Chief Digital Officer, Brett Circe, will take you through several current-day case studies where VR has major upsides for marketing, for business and for audiences. From B2B sales applications, to student recruitment in higher education, to virtual (more…)

Are you a company that utilizes Google Analytics? Look no further! SFIMA is here to provide you with an exceptional networking experience, top-notch education, and valuable industry insights to help elevate your digital presence. At this event, we’ll delve into the topic of Google Analytics 4 versus Google Universal Analytics (GA3). Change can be daunting, (more…)