Here’s a VR reality check! Several industries are already successfully using Virtual Reality today. In this session, Starmark Chief Digital Officer, Brett Circe, will take you through several current-day case studies where VR has major upsides for marketing, for business and for audiences. From B2B sales applications, to student recruitment in higher education, to virtual (more…)

Are you a company that utilizes Google Analytics? Look no further! SFIMA is here to provide you with an exceptional networking experience, top-notch education, and valuable industry insights to help elevate your digital presence. At this event, we’ll delve into the topic of Google Analytics 4 versus Google Universal Analytics (GA3). Change can be daunting, (more…)

Join us as we welcome media experts from Jet Blue, Norwegian and Havas Media for a peek inside the cockpit of some the world’s largest travel brands. Our panel will share how they navigate today’s omni-channel media landscape using high-quality data and analytics-driven insights.  This oh-so-SoFla panel event will take place at the exciting new venue, Strawberry (more…)

Session Description: Tabke will talk about ChatGPT and the coming AI revolution. This technology has the potential to enable the creation of content that is both SEO-friendly and engaging, as well as the ability to produce highly targeted and personalized marketing campaigns. The possibilities for ChatGPT are vast and limited only by one’s imagination, as (more…)

The Facebook ads platform is incredibly powerful if you use it correctly. Krista Neher, CEO of Boot Camp Digital, will take you behind the scenes of building a Facebook ad from start to finish, complete with options based on YOUR ad objectives.

Join us on December 7th, 2022 at Booze Garden! We will be there from 6:30 pm to 8:30 pm.     *If you are experiencing problems with registering, please send a text message to 954-547-1965*     (more…)

Join Us and Discover New User Behavior Insights Wondering how visitors are interacting and engaging with your website?  Wanting to know where bottlenecks are occurring in your conversion funnel? You need CLARITY! Join South Florida IMA for our August event as we welcome Sharon Peng from Microsoft as she shares insights from one of newest (more…)